Hong Kong becomes the first market outside FIFA World Cup 2026™ host cities to showcase Lenovo technologies inspired by its role as FIFA's Official Technology Partner, with Sir David Beckham joining the launch at Happy Valley
HONG KONG, June 11, 2026 — Lenovo yesterday brought FIFA World Cup 2026™ closer to Hong Kong fans with the launch of an AI-powered football experience at Happy Valley Racecourse in collaboration with the Hong Kong Jockey Club (the Club). Marking the first showcase of Lenovo's FIFA World Cup-inspired fan experiences outside the tournament's host cities, the activation was launched with a special appearance by Lenovo global ambassador Sir David Beckham.
As the Official Technology Partner of FIFA, Lenovo is helping power FIFA World Cup 2026™ through end-to-end technology solutions across devices, infrastructure and AI solutions designed to enhance tournament operations, accelerate content creation, power player and team insights, and deliver more engaging digital experiences for fans around the world. In Hong Kong, fans get to use versions of that same technology themselves rather than just read about it.
The activation marks the on-ground kick-off of Lenovo as the strategic partner of the Club’s “Racing with Football” campaign. Through the Lenovo Experience Booth, fans can experience how Lenovo’s technologies are helping make football more immersive, more personalized and more connected.
David Beckham's appearance is part of Lenovo's global partnership with him, which centers on how AI and data can change the game for players, teams and fans.
Ken Wong, Executive Vice President and President, Solutions & Services Group, Lenovo, said: “FIFA World Cup 2026™ is one of the most demanding technology environments in the world, where every system and insight needs to work at global scale. Lenovo’s AI solutions are powering that experience, from operations and content delivery to data-driven insights and fan engagement. The real value of that work is in making the same capabilities available to far more people. Through our collaboration with the Club, we are putting this technology directly in the hands of Hong Kong fans and showing how it can democratize the game and create more meaningful experiences for the local community.”
Lenovo Experience Booth Highlights
Available on-course on 24 June and 8 July, fans can continue to experience the football-themed technologies reflecting Lenovo’s role in supporting the FIFA World Cup 2026™:
• Hologram: An AI-powered David Beckham hologram that fans can interact with.
• AI Avatar: A customizable experience that lets fans create and share their own digital identities.
• FIFA Creative Studio: From final whistle to shareable highlight in 15 minutes. Lenovo's AI content tool produces three formats at once ready for broadcast, social and mobile, at World Cup speed and scale.
• FIFA AI Pro: The AI knowledge assistant serving all 48 teams at FIFA World Cup 2026™, built on Lenovo's AI Factory, analyzing over 2,000 match metrics to deliver rapid performance insights.
