Travel and Transportation
Customer Experience
Many organizations fail to see how improving the customer experience can create value. McKinsey research reveals that improving the customer experience has increased sales revenues by 2-7% and profitability by 1-2%. In addition to this, the overall shareholder return has increased by 7-10%.
In order to drive loyalty as well as repeat customers, retailers focus on the whole customer experience, from the moment they consider a purchase through to the after-sales service. Retailers have started to understand the importance of curating the whole experience. Digital convergence has the potential to transform the customer experience; a growing opportunity for retailers to set themselves apart.
> Read More
Mobile Shopping
DataReportal’s latest Global Overview Report shows global revenues of online purchases increased by more than half a trillion US dollars during 2021, reaching a total of US $3.85 trillion. Incidentally, up to 60% of sales were attributed to mobile devices.
The divide between online and in-store shopping widened significantly. Mobile-first sites, dedicated apps, emerging payment methods and other tools are making purchases through mobile devices easier.
> Read More
Personalisation
Personalisation can bring more value to a customer as they receive a more targeted experience. Personalising the shopping experience also drives repeat business. KPMG's recent survey found that customised promotions, exclusive member offers and customer recognition across channels were among the top ten drivers of customer loyalty.
Retailers continue leveraging personalisation to bring together all digital and physical channels with the latest technologies, which will create a true omni-channel customer experience.
> Read More
Our
Solutions
Social Listening
From big data to big value, Lenovo PCCW Solutions enables businesses to turn data into actionable insights through Infinitum analytics platform. Using advanced algorithms and AI-enabled techniques to analyse the integrated data, our real-time analytics tools and intelligent systems empower businesses to make more precise predictions and smarter business decisions.
Social Customer Relationship Management
Lenovo PCCW Solutions provides an integrated suite of solutions to cater various needs of enterprise along the value chain of CRM - operational CRM and analytical CRM.
AI-powered Personalisation
Chatbots are artificial intelligence systems that interact with users via messaging, text, or speech. It can facilitate retailers to track purchase behavior, sense customers' moods, automate operations and refine customer engagement.
Researches have shown that customers have already developed their acceptance on chatbots with 65% of consumers feel comfortable handling an issue without a human agent. As a result, the global number of successful retail chatbot interactions is estimated to reach US $22 billion by 2023, up from an estimated US $2.6 billion in 2019.
The use of artificial intelligence (AI) and machine learning (ML) technology is closely tied to personalization objectives for marketers. In fact, 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability to deliver real-time, personalized experiences to customers. By 2027, chatbots will become the primary customer service channel for roughly a quarter of organizations, according to Gartner, Inc.
Location-based Marketing
The idaea of proximity, the physical location of a product with respect to the consumer, involves a new dimension previously untapped given the limits of technology until recent years. ‘Proximity marketing’ uses cellular technology to send marketing messages to mobile-device users who are in close vicinity to a business. Via a Wi-Fi or Bluetooth signal, proximity marketers can send content similar to a mobile application programme (app) that appears automatically on the mobile devices of consumers.
Retailers are tapping the value as 53% of consumers are willing to share their current location to receive more relevant advertising. 57% of consumers are more likely to engage with location-based advertising. 62% of consumers share local deals with friends and 63% of consumers feel a coupon is the most valuable form of mobile marketing. Targeted offers based upon proximity leads to higher conversion rates, which is the ultimate goal for brands.
Proximity marketing has tremendous revenue-producing potential, enabling retailers to deepen connection with consumers, encourage more loyalty and greatly improve the customer experience. Importantly, all of these factors combine to make Proximity marketing a very effective tool to generate higher ROI for businesses and advertisers.
Location based services accounted for US $36.35 billion in 2020, and is expected to reach US $318.64 billion in 2030, with the projected CAGR of 24.3% during the forecast period. Lenovo PCCW Solutions jointly developed Geomagnetic Location-based solutions with Hong Kong University of Science and Technology. We use the earth’s geomagnetic fields to enable the compass of smartphones to precisely locate individuals within indoor spaces. The set up is easy, requires no hardware installation, and is compatible with both iOS & Android devices.
With Geomagnetic Location-based solutions, Lenovo PCCW Solutions enables retailers to navigate its customers to the outlets they are searching and adopt proximity marketing to boost sales.
eCommerce as a Service
End-to-end eCommerce services and solutions from online store setup, webstore management, warehouse logistics, delivery service, payment gateway, digital marketing, data analytics to in-store digital solutions.
Membership Bonus Points System
Cost-effective cloud-based membership and bonus point solution, compatible with web and mobile platforms, that meets the needs of large and small retail chains across a variety of industries such as food and beverage, cosmetics, fashion, furniture, sports and electronics.
Retail Solutions
End-to-end solutions to improve the retail business, covering the management and operation from stockroom to shop floor to deal with the above challenges.
Smart Shelf
Enable retailers to maximise sales by minimising the risk of items running out of stock. This provides a sharp competitive edge in the cutthroat retail market by enabling unparalleled customer service and a unique shopping experience.
RFID System
RFID is a type of contactless automatic identification technology that identifies target objects and captures data by means of a radio signal. This wireless barcode-type technology eliminates the need for human intervention. RFID differentiates a barcode system by being waterproof, antimagnetic, resistant to high temperatures and durable. The system also provides long-range reading, encrypted data, data storage capacity and the ability to rewrite data. Innovative application of RFID is likely to change the face of the retail and logistics industries.