Lenovo PCCW Solutions provides an integrated suite of solutions to cater various needs of enterprise along the value chain of CRM - operational CRM and analytical CRM.

Chatbots are artificial intelligence systems that interact with users via messaging, text, or speech. It can facilitate retailers to track purchase behavior, sense customers' moods, automate operations and refine customer engagement.

Researches have shown that customers have already developed their acceptance on chatbots with 65% of consumers feel comfortable handling an issue without a human agent. As a result, the global number of successful retail chatbot interactions is estimated to reach US $22 billion by 2023, up from an estimated US $2.6 billion in 2019.

The use of artificial intelligence (AI) and machine learning (ML) technology is closely tied to personalization objectives for marketers. In fact, 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability to deliver real-time, personalized experiences to customers. By 2027, chatbots will become the primary customer service channel for roughly a quarter of organizations, according to Gartner, Inc.

The idaea of proximity, the physical location of a product with respect to the consumer, involves a new dimension previously untapped given the limits of technology until recent years. ‘Proximity marketing’ uses cellular technology to send marketing messages to mobile-device users who are in close vicinity to a business. Via a Wi-Fi or Bluetooth signal, proximity marketers can send content similar to a mobile application programme (app) that appears automatically on the mobile devices of consumers.

Retailers are tapping the value as 53% of consumers are willing to share their current location to receive more relevant advertising. 57% of consumers are more likely to engage with location-based advertising. 62% of consumers share local deals with friends and 63% of consumers feel a coupon is the most valuable form of mobile marketing. Targeted offers based upon proximity leads to higher conversion rates, which is the ultimate goal for brands.

Proximity marketing has tremendous revenue-producing potential, enabling retailers to deepen connection with consumers, encourage more loyalty and greatly improve the customer experience. Importantly, all of these factors combine to make Proximity marketing a very effective tool to generate higher ROI for businesses and advertisers.

Location based services accounted for US $36.35 billion in 2020, and is expected to reach US $318.64 billion in 2030, with the projected CAGR of 24.3% during the forecast period. Lenovo PCCW Solutions jointly developed Geomagnetic Location-based solutions with Hong Kong University of Science and Technology. We use the earth’s geomagnetic fields to enable the compass of smartphones to precisely locate individuals within indoor spaces. The set up is easy, requires no hardware installation, and is compatible with both iOS & Android devices.

With Geomagnetic Location-based solutions, Lenovo PCCW Solutions enables retailers to navigate its customers to the outlets they are searching and adopt proximity marketing to boost sales.

End-to-end eCommerce services and solutions from online store setup, webstore management, warehouse logistics, delivery service, payment gateway, digital marketing, data analytics to in-store digital solutions.

Cost-effective cloud-based membership and bonus point solution, compatible with web and mobile platforms, that meets the needs of large and small retail chains across a variety of industries such as food and beverage, cosmetics, fashion, furniture, sports and electronics.

End-to-end solutions to improve the retail business, covering the management and operation from stockroom to shop floor to deal with the above challenges.

Enable retailers to maximise sales by minimising the risk of items running out of stock. This provides a sharp competitive edge in the cutthroat retail market by enabling unparalleled customer service and a unique shopping experience.

RFID is a type of contactless automatic identification technology that identifies target objects and captures data by means of a radio signal. This wireless barcode-type technology eliminates the need for human intervention. RFID differentiates a barcode system by being waterproof, antimagnetic, resistant to high temperatures and durable. The system also provides long-range reading, encrypted data, data storage capacity and the ability to rewrite data. Innovative application of RFID is likely to change the face of the retail and logistics industries.