Introducing LPS’ Next Generation CRM Solutions – a new way to transform and elevate your CRM ecosystem from the ground up through the three core pillars:

Campaign Management:

Empower your marketing teams to design, execute, and optimize targeted campaigns across channels with real-time insights and automation. 

CRM & Customer Data Platform:

Centralize and unify customer data to deliver personalized experiences and drive smarter engagement across the customer lifecycle. 

Loyalty Management:

Build lasting customer relationships through tailored rewards, tiered programs, and seamless omnichannel loyalty experiences.

Enhanced Productivity

Automate repetitive tasks and focus on strategic activities.

Tailored Customer Experience

Move from broad-scale approaches to individualized interactions.

Data-Driven Insights

Leverage customer data for informed decisions and strategy optimization.

Campaign Management

  • Omnichannel Orchestration:

    Coordinate campaigns across email, social, mobile, and web for consistent customer experiences.

 

  • Audience Segmentation & Targeting:

    Leverage AI-driven insights to reach the right customers with personalized messaging.

 

  • Real-Time Performance Analytics:

    Track and optimize campaign effectiveness with live dashboards.

CRM & Customer Data Platforms

  • Unified Customer Profiles:

    Create a 360° view by integrating data from multiple sources.

 

  • AI-Powered Insights:

    Discover customer trends and behaviors with predictive analytics.

 

  • Personalization Engine:

    Deliver tailored experiences based on real-time data.

Loyalty Management

  • Customizable Reward Programs:

    Design flexible loyalty schemes that align with your brand and customer expectations.

  

  • Behavioral Analytics:

    Track and analyze customer loyalty trends to refine program effectiveness.

Delivery Flow

Starting by identifying your crucial data sources, we align use cases to match your unique business requirements, seamlessly integrating CRM solutions across the three pillars of— Campaign Management, CRM & Customer Data Platform, and Loyalty Management—to automate essential processes, perform rigorous testing, and ensure seamless execution for optimal performance.

Why Choose LPS?

East Meets West CRM Capabilities

At the heart of our competitive advantage is our unparalleled 'East Meets West' capabilities. We recognize the distinct challenges and opportunities that arise from operating across diverse global markets. Our CRM solutions bridge the gap, providing the choice and  flexibility to support both Eastern and Western ecosystems at a high level. Whether it's catering to Asia's unique data privacy and compliance needs or integrating with Western market's robust CRM requirements, our platform ensures seamless operation and harmonizes marketing strategies to get the best of both worlds.

Our Strategic Partners


Empowering Success Through Collaboration

Use Cases:

Retail:

Implementing CRM strategies for personalized marketing campaigns, resulting in increased sales and customer loyalty.

B2B Relations: 

Streamlining lead generation and follow-ups, enhancing client engagement and conversion rates.

Customer Data Platform: 

Providing a single source of truth for customer data, unlocking AI business intelligence and smarter CRM.

Campaign Management: 

Automating multi-channel campaigns to deliver timely, personalized messages.

Loyalty Management: 

Designing and managing loyalty programs that drive repeat engagement and brand advocacy.

Customer Success Stories


LPS takes an innovative, value-driven approach to the solutions we create and services we offer, helping businesses achieve breakthrough results. Here are some of the success stories.

Enhancing Shangri-La's Customer Loyalty Program with Data & Marketing Automation Solutions

Powering Data-Driven Marketing for Sony with Data Integration and CRM Excellence

Personalized CRM Solution for Global Luxury Brand in Asia Pacific

Value-Driven Marketing for Toys“R”Us Empowers Asia Retail Leadership

FAQ

What is CRM?

Can CRM solutions be tailored for any industry?

What is a CDP?

What are the key differences between a CDP and a CRM?

How does integrating a Customer Data Platform benefit my business?

Should you use a CDP and a CRM for your business?

What is marketing automation?

How does marketing automation work?

What does marketing automation mean for the customer journey?

What are some marketing automation best practices?

What is customer loyalty?

How is customer loyalty measured?

What tools can help manage customer loyalty?

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