LPS Unveils New Brand Identity, Fully Embracing Lenovo’s AI for All Transformation Journey in Asia Pacific

Lenovo PCCW Solutions (LPS) today announced a leap in branding direction, embracing a new corporate image as “LPS”, an acronym of the company’s full name. The rebranding couples with Lenovo’s newest moves to emphasize AI-powered transformation, solidifying LPS as a premier digital solutions provider in the Asia Pacific region.

The move comes alongside recent findings suggesting that: CIOs are nearly twice as likely to prioritize innovation in new technologies over optimizing their current tech stack, according to the annual Lenovo Global Study of CIOs 2.01. Furthermore, over 90% of respondents emphasize the importance of having the right technology partners to increase business agility and ensure effective operations.

Since its induction into Lenovo in 2022, LPS has continued to strengthen its regional presence and delivery capabilities by harnessing new synergies with Lenovo. This brand evolution represents a significant milestone for LPS, highlighting its strategic vision to channel two decades of system integration experience and service excellence towards innovation and customer satisfaction.

Ken Wong, Executive Vice President and President of Lenovo’s Solutions & Services Group, said, “Integrating LPS into Lenovo is a key example of how we continue to diversify our offerings to support the growth of the Asia Pacific region, and drive Lenovo’s leadership in IT solutions and services in the region. We are focused on strengthening our capabilities and investing in new technologies to help empower companies in their digital transformation journeys.”

With access to Lenovo’s infrastructure and R&D capabilities, LPS is uniquely equipped to advance emerging technologies such as digital twin, blockchain, web 3.0, and address technology needs both locally and globally. LPS’ go-to-market units will bolster both public and enterprise sector projects, taking full advantage of its expertise in key business segments including aviation, travel & transportation, communications, and financial services.

Our new look to progress smarter

A new logo design accentuates the company’s strengths and uniqueness, symbolizing the synergistic capabilities of Lenovo and LPS’ heritage. It manifests our unwavering commitment to smarter progress, becoming more sustainable with our cities, clients, and people.

Ted Suen, Deputy CEO of LPS, said, “We are excited to unleash the full potential of our new brand identity. This vibrant injection of energy will be a valuable asset as we continue to shift towards AI-powered solutions and closer collaboration with Lenovo. With delivery excellence and solutions integration imprinted in our DNA, LPS is ready to mature into a trusted digital partner to better serve our clients, fostering smarter city development in the Asia Pacific region.”

As Hong Kong’s No. 1 company in both application development and systems integration for a full decade according to IDC2, LPS will look to maintain its growing momentum with Lenovo, with new projects and upcoming large-scale industry event collaborations slated to make 2024 another record year.

1  Lenovo Global CIO Study is an annual survey of IT leaders and decision-makers commissioned by Lenovo, covering nine key markets: Brazil, Mainland China, Germany, Hong Kong SAR, India, Japan, Singapore, the United Kingdom, and the United States. The online survey has a sample size of 682 and was conducted between March 3-25, 2023.

2  Source: IDC Worldwide Semiannual Services Tracker (2023H1 release)

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