26 Jan, 2018 - Hong Kong

Marketing Insights Workshop

2:15pm to 4:15pm | Showcase, 14/F, PCCW Tower, Taikoo Place, 979 King's Road, Quarry Bay

Event Recap

PCCW Solutions and SAS co-organized the Marketing Insights Workshop with the topic of ‘Making real-time customer experience into a reality through AI and analytics’ tailoring for the marketing professionals and senior executives.

In the workshop, experts from PCCW Solutions and SAS delivered a highly digestible overview on the application of AI & Big Data Analytics technologies, as well as insights on how leading retailers capitalize the data to generate significant competitive edge in today’s digital age.

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2:15PM - 2:30PM


2:30PM - 2:35PM


2:35PM – 3:10PM

The application of Machine Learning/AI in Retail Industry: Better Customer Experience with Real-Time Analytics

Jason Tang, Principal, Business Development, Presales, SAS Institute Ltd

3:10PM – 3:30PM

Coffee Break

3:30PM - 4:10PM

How next-gen digital and analytics solutions drive omni channel retail transformation

Leo Ting, Associate Business Director, PCCW Solutions

4:10PM - 4:15PM