Isa Fashion Boutique Infinitum Retail Solutions

RETAIL, MANUFACTURING AND PROPERTY

Company profile

ISA Fashion Boutique International Ltd. (ISA) is a reseller of international luxury brands in Hong Kong, China and Macau. With more than 40 years of industry experience in Hong Kong, ISA Boutique has a complete assembly of the world’s renowned international fashion brands to meet the needs of their fashion forward customers.

Challenges

ISA first installed a Radio Frequency Identification (RFID) system for counting inventory and tracking product locations at one of its stores in 2012. The system, which is still in use, employs tiny RFID labels attached to jewelry, as well as readers installed in display cabinets for tracking goods. This RFID system enables the staff to track the inventory and sales record of a tagged product. While with limitation to link the product information with customers’ buying records or profile, ISA was difficult to do upselling or cross-selling promotions by fully utilising the information on hand.

Solutions

By adopting Infinitum Retail, ISA can track all of its products such as clothing, leather goods, eyewear and watches at the shops and warehouse in Hong Kong and mainland China. The data related to customer and inventory from various systems can be synchronised in real time for further analysis and decision making.Infinitum Retail comprises a series of digital solutions with various features:

IoT EAS Gateway
iR-Furniture (Intelligent Retail Furniture)
Cloud POS (Point-of-Sales)
Social WiFi and CRM
eCommerce-as-a-service

Value created

Enhance operation efficiency
Increase sales amount and volume
Reduce expenditure due to less workforce required
Enhance customer satisfaction
Bring higher number of the customers from online channel to offline shop
Improve inventory management
Synchronised data from POS, ERP and iR-Furniture provides holistic view of analytics
Enhance customer experience in the store

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