Challenges
The client faced a dual challenge: optimizing portfolio returns while offering interest rates that were competitive and reflective of each customer’s financial reality. Achieving this effectively would require balancing three interconnected goals—maximizing loan acceptance rates, determining interest rates that are both reasonable and profitable, and minimizing default risks. However, existing manual credit analysis processes were time-consuming, lacked scalability, and could not deliver the level of personalization required to meet these goals effectively. This highlighted a critical need for a solution that could simultaneously improve operational efficiency and customer experience to get the best of both worlds.